Scroll to the bottom of the Page Transparency popup that appears. Scroll down until you see the Page Transparency section and click the See More link. If you want to find another organization’s dark posts, navigate to their Facebook page. You can see all active ads in the Ads tab. Instead, Ads Manager is the easiest place to find your page’s dark posts. Tips for Creating a Facebook Ad Campaign How to Find Dark Facebook PostsĪctive dark posts won’t appear in your page’s news feed. Publish the campaign to start promoting your dark post to your target audience.Although you can sponsor an existing post, this option doesn’t let you create a dark post. At the ad level, choose either Create Ad or Use Creative Hub Mockup.At the ad set level, configure your target audience with detailed targeting options, a custom data source, or a lookalike source.Choose from one of the six available Facebook campaign objectives: Awareness, Traffic, Engagement, Leads, App Promotion, or Sales.Then click the green Create button to set up an ad campaign: You can create them by navigating to Ads Manager and opening your organization’s ad account.
How to Create Facebook Dark Postsįacebook dark posts are ads that you publish in Facebook Ads Manager.
They look a lot like standard news feed content-except they have a Sponsored tag at the top of the post. Instead, they’re promoted posts that only people in the target audience can see, making them “dark” to everyone else. In contrast, dark posts include sponsored social media content that isn’t published publicly on your Facebook page. Web analytics tools like Google Analytics can’t detect the sources of these shares accurately, making them “dark.” Rather than attributing the sources correctly, analytics tools typically attribute them to the direct channel. Dark posts and dark social are not the same thing-and both are far less sinister than you might think.ĭark social is when a user shares a link to your company’s website content privately, such as via text, email, or messaging apps like WhatsApp and Messenger. What Are Facebook Dark Posts?įirst, let’s address a common misunderstanding. If you’re a seasoned Facebook admin and manage an active Facebook page for your business or client, you’re probably pretty good at responding to comments on your organic posts.īut how quick are you to respond to comments on your unpublished posts (i.e., Facebook dark posts)? You know, those posts that don’t show up on your Facebook page but do appear in users’ news feeds when creating Facebook ads.
0 kommentar(er)
